UK retail businesses selling into the EU need to make sure they are prepared to meet the new EU VAT regime starting on 1 July 2021. Any business selling goods to individual customers in the European Union (EU) will need to understand and apply new VAT rules.
On 1 July 2021, the European Union is introducing new reforms to the VAT obligations for B2C e-commerce sellers and online marketplaces. However, everyone in the e-commerce supply chain is affected, from online sellers and marketplaces/platforms both inside and outside the EU, to postal operators and couriers, customs and tax administrations, right through to consumers.
There will be a single EU VAT return for eCommerce distance selling. The existing ‘Distance Selling Thresholds’ simplifications will be withdrawn and replaced by a One Stop Shop (‘OSS’). Sellers shipping goods from their home country to customers across the EU may opt to use OSS to report all their EU sales. The revenue that can be reported through OSS will be subject to destination VAT regardless of whether OSS is used. If you decide to sign-up to OSS, you must use it for all supplies made to EU consumers. To use the non-Union OSS for services, non-EU businesses will have to register with the tax authority within an EU country of their choice. A €10,000 turnover threshold for ‘TBE services’ (telecommunications, broadcasting and electronic) is carried over from the older Mini One Stop Shop scheme but will now also apply to intra-community distance sales but notably no other services. Each EU Member State will have an online OSS portal where businesses (including marketplaces) can register.
This single registration will be valid for all sales to consumers in other EU Member States
From 1 July 2021, the VAT exemption for the consignments entering the EU with a value not exceeding EUR 22 will be removed. Therefore, all goods imported into the EU will be now subject to VAT. This exemption has been abolished to stop sellers fraudulently declaring high-cost goods at the lower value to avoid paying import VAT. It was undercutting EU companies who had no other choice but to charge and to pay VAT at the approximate rates on the same products.
The IOSS covers the sale of goods from a distance that are:
IOSS additionally requires businesses not established in the EU to appoint an intermediary to act on their behalf in the country of registration. Currently the UK does not have a tax arrangement around mutual assistance for the recovery of VAT with the EU, so an intermediary will be required for now.
You will not need to charge VAT on sales of goods in the following circumstances:
If the sale of goods is facilitated through an online marketplace to buyers in the EU, the online marketplace will be considered to have made the sale and it will be liable for the payment of VAT. The online marketplace is considered to have facilitated the sale of imported goods when it allows a buyer and a seller to enter into contact via that electronic interface, where the end result is the sale of goods to that buyer.
When an online marketplace facilitates the sales of imported goods from a supplier and the goods are:
The European Commission estimates that registration and compliance costs with new VAT rules will amount to €8,000 (£6,900) per annum. The UK government has announced £20m SME Brexit Support Fund available to help SMEs transition as a result of Brexit and small businesses can claim up to £2,000 to pay for practical support for importing and exporting.
Despite this help, small UK businesses will still have disadvantages after 1 July because they will no longer be able to take advantage of exemptions for small consignments (under €10,000 per annum) which their EU competitors can.
More information regarding new EU VAT rules, IOSS and online marketplace can be found here.
If you are a self employed, business owner/director of company looking to get your accountancy and taxation matters sorted, look no further. We are pro-active and easily accessible accountants and tax advisors, who will not only ensure that all your filing obligations are up to date with Companies House and HMRC, but also you do not pay a penny more in taxes than you have to. We work on a fixed fee basis and provide same day response to all your phone and email enquiries. We will also allocate a designated accounts manager who would have better understanding of your and business financial and taxation affairs. Book a free consultation call using the link below.
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